Two #contentstrategy articles for today

Two pretty awesome articles on #contentstrategy that filtered through my brain today, in a particular order:

1. The Importance of Micro-copy – Makes the outstanding point that it’s often the routine copy required for your website (404 pages, follow up thank you email, title and labels on forms, etc.) that provides the best opportunity to convey brand voice and attitude. (Here’s an awesome example from the Geek Squad website of what you can do with a 404 page.)

2. 5 Key Tips for a Successful Social Media Content Strategy – Frank Marquardt, Director of Content Strategy at The Barbarian Group via Mashable, provides five key tips on social media content strategy that could also apply to pretty much anything you do as a person or artist.

The Importance of Micro-copy [Jeff Sexton Writes]
5 Key Tips for Successful Social Media Content Strategy [Mashable]